At iBet.com, I led the UI/UX design of the sportsbook platform, creating an experience tailored for both casual and seasoned bettors. My role encompassed designing intuitive, mobile-first interfaces that prioritised clarity, speed, and ease of use, especially in high-stakes, live-betting scenarios.
I also crafted the iBet logo, aiming for a bold, modern identity that felt confident and instantly recognisable. The brand direction focused on clean lines and a dynamic colour palette to reflect the energy of sports betting without overwhelming the user.
In addition to the core UI/UX work, I styled the entire sportsbook — developing a cohesive visual language across match listings, odds tables, bet slips, and live stats. This included defining component hierarchies, typography, and states for various interaction modes (pre-match, in-play, and results).
The result was a sleek, performance-driven product with a strong visual identity that stands out in a highly competitive market.
